The ways they smartly reach people through engaging and entertaining content is in line with the Broncos’ innovative thinking when connecting with our fans. Here’s Broncos CMO Mac Freeman on the deal’s impact:įanDuel has built a strong reputation as a premier gaming destination for sports fans. It has since emerged as one of the state’s top online sportsbooks.
The Future of FanDuel Sportsbook ColoradoįanDuel Sportsbook, which entered the Colorado market thanks to a deal with Golden Gates Casino in Black Hawk, launched with the dawn of Colorado’s legal online sports betting rollout on May 1. With the NFL season just around the corner, partnering with an innovative organization like the Denver Broncos allows us to offer engaging fan experiences both inside and outside the stadium and access to unique betting promotions and content. Here’s FanDuel Group CMO Mike Raffensperger on the deal:Ĭolorado is home to a passionate sports fan base and independent spirit, and, together with the Broncos, we’re going to take the fan experience in Colorado to the next level.
In a hotly contested market featuring what is expected to be well over a dozen sportsbooks by year’s end, this partnership with the Broncos should give FanDuel a big boost in the new user acquisition chase.
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The move, which further signals the continued acceptance of legal sports betting by professional sports leagues, lends instant credibility to FanDuel Sportsbook. There will also be perks for FanDuel users (think giveaways, prizes, and special deals like the one above). Moreover, expect increased FanDuel advertising across the Broncos’ radio, television, and digital platforms. RISK-FREE FIRST BET BET NOW Impact of Deal Between FanDuel Sportsbook and BroncosĬonversely, Broncos fans will also notice an increased presence of the FanDuel brand inside Empower Stadium at Mile High this fall–if fans are permitted to attend games, of course.
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